EU and national/regional policy-makers put a major focus on digitization to ensure that digital innovation in the agriculture sector keeps pace with other sectors and that the benefits of digitization are available to wider farming community. However, there is a danger that future innovations in digitization will be hampered and/or will increase divergences between regions and farms unless the rural advisory community is mobilized to take ownership of digital tools and to advocate and animate at the user interface.
FAIRshare has two main components. First, an online inventory of the digital tools and services used internationally is developed. The inventory of tools is accessible on an intuitively navigable online interface, co-designed with end users. Second, around 30 user cases, following a living lab approach, are set up, empowering advisor peers from across the EU to interact with the online inventory and, in a series of workshops, to exchange, co-adapt, co-design and apply digital tools.
Active participation of agricultural advisors throughout Europe is key within FAIRshare. The advisors are intensively involved. FAIRshare gives them more say and ownership over the tools that have been and will be developed. The researchers expect that in this way a lively community of advisors will arise around digital tools, where expertise, experiences and of course the tools themselves can be shared.
|Effective start/end date||1/11/18 → 31/10/23|