Marketing animal welfare as a quality characteristic of milk

Sophie de Graaf; Jo Bijttebier; Ludwig Lauwers; Filiep Vanhonacker; Wim Verbeke; Frank Tuyttens

Marketing animal welfare as a quality characteristic of milk

Sophie de Graaf, Jo Bijttebier, Ludwig Lauwers, Filiep Vanhonacker, Wim Verbeke, Frank Tuyttens

Research output: Chapter in Book/Report/Conference proceeding › C3: Conference Abstract › peer-review

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Abstract

To stimulate the dairy industry to address welfare problems in dairy cattle, it is not only important that the evaluation of welfare is valid, but also that the welfare monitoring process meets various needs such as communication to the consumer, or acceptability by the farmer and the industry as a whole. Therefore, we started a study in 2012 (until 2016), named MELKWEL, with the aim to evaluate opportunities for using animal welfare as a selling proposition in milk marketing strategies. The study involves consumers, farmers and retailers in the research process.

Translated title of the contribution	Het vermarkten van dierenwelzijn als productattribuut van melk
Original language	English
Title of host publication	6th Boehringer Ingelheim Expert Forum on Farm Animal Well-Being
Editors	Laurent Goby
Number of pages	3
Volume	6
Place of Publication	Ingelheim am Rhein
Publisher	Boehringer Ingelheim
Publication date	7-Jun-2013
Pages	17 - 19
Publication status	Published - 7-Jun-2013
Event	Boehringer Ingelheim Expert Forum - Bilbao, Spain Duration: 7-Jun-2013 → 7-Jun-2013 http://www.farmanimalwellbeing.eu/

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Cite this

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abstract = "To stimulate the dairy industry to address welfare problems in dairy cattle, it is not only important that the evaluation of welfare is valid, but also that the welfare monitoring process meets various needs such as communication to the consumer, or acceptability by the farmer and the industry as a whole. Therefore, we started a study in 2012 (until 2016), named MELKWEL, with the aim to evaluate opportunities for using animal welfare as a selling proposition in milk marketing strategies. The study involves consumers, farmers and retailers in the research process. ",

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Marketing animal welfare as a quality characteristic of milk. / de Graaf, Sophie; Bijttebier, Jo; Lauwers, Ludwig; Vanhonacker, Filiep; Verbeke, Wim; Tuyttens, Frank.

6th Boehringer Ingelheim Expert Forum on Farm Animal Well-Being. ed. / Laurent Goby. Vol. 6 Ingelheim am Rhein : Boehringer Ingelheim, 2013. p. 17 - 19.

Research output: Chapter in Book/Report/Conference proceeding › C3: Conference Abstract › peer-review

TY - CHAP

T1 - Marketing animal welfare as a quality characteristic of milk

AU - de Graaf, Sophie

AU - Bijttebier, Jo

AU - Lauwers, Ludwig

AU - Vanhonacker, Filiep

AU - Verbeke, Wim

AU - Tuyttens, Frank

PY - 2013/6/7

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N2 - To stimulate the dairy industry to address welfare problems in dairy cattle, it is not only important that the evaluation of welfare is valid, but also that the welfare monitoring process meets various needs such as communication to the consumer, or acceptability by the farmer and the industry as a whole. Therefore, we started a study in 2012 (until 2016), named MELKWEL, with the aim to evaluate opportunities for using animal welfare as a selling proposition in milk marketing strategies. The study involves consumers, farmers and retailers in the research process.

AB - To stimulate the dairy industry to address welfare problems in dairy cattle, it is not only important that the evaluation of welfare is valid, but also that the welfare monitoring process meets various needs such as communication to the consumer, or acceptability by the farmer and the industry as a whole. Therefore, we started a study in 2012 (until 2016), named MELKWEL, with the aim to evaluate opportunities for using animal welfare as a selling proposition in milk marketing strategies. The study involves consumers, farmers and retailers in the research process.

M3 - C3: Conference Abstract

VL - 6

SP - 17

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BT - 6th Boehringer Ingelheim Expert Forum on Farm Animal Well-Being

A2 - Goby, Laurent

PB - Boehringer Ingelheim

CY - Ingelheim am Rhein

Y2 - 7 June 2013 through 7 June 2013

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