Marketing animal welfare as a quality characteristic of milk

Sophie de Graaf, Jo Bijttebier, Ludwig Lauwers, Filiep Vanhonacker, Wim Verbeke, Frank Tuyttens

    Research output: Chapter in Book/Report/Conference proceedingC3: Conference Abstractpeer-review

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    To stimulate the dairy industry to address welfare problems in dairy cattle, it is not only important that the evaluation of welfare is valid, but also that the welfare monitoring process meets various needs such as communication to the consumer, or acceptability by the farmer and the industry as a whole. Therefore, we started a study in 2012 (until 2016), named MELKWEL, with the aim to evaluate opportunities for using animal welfare as a selling proposition in milk marketing strategies. The study involves consumers, farmers and retailers in the research process.
    Translated title of the contributionHet vermarkten van dierenwelzijn als productattribuut van melk
    Original languageEnglish
    Title of host publication6th Boehringer Ingelheim Expert Forum on Farm Animal Well-Being
    EditorsLaurent Goby
    Number of pages3
    Place of PublicationIngelheim am Rhein
    PublisherBoehringer Ingelheim
    Publication date7-Jun-2013
    Pages17 - 19
    Publication statusPublished - 7-Jun-2013
    EventBoehringer Ingelheim Expert Forum - Bilbao, Spain
    Duration: 7-Jun-20137-Jun-2013

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