Social psychology and biodiversity conservation in agriculture

Erwin Wauters; Karoline D'Haene; Ludwig Lauwers

Social psychology and biodiversity conservation in agriculture

Erwin Wauters, Karoline D'Haene, Ludwig Lauwers

Social Sciences

Research output: Contribution to conference › Paper › peer-review

Abstract

We investigate farmers’ intentions to apply biodiversity conservation practices from psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 106) in Belgium, analyzed using confirmatory factor analyses and path analysis. Results show that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community.

Original language	English
Number of pages	7
Publication status	Published - 30-Aug-2014
Event	14th EAAE Congress: Agri-Food and Rural Innovatrions for Healthier Societies (2014) - Ljubljana, Slovenia Duration: 26-Aug-2014 → 29-Aug-2014

Conference

Conference	14th EAAE Congress: Agri-Food and Rural Innovatrions for Healthier Societies (2014)
Country/Territory	Slovenia
City	Ljubljana
Period	26/08/14 → 29/08/14

AHE: Animal health economics
Wauters, E. (Project Manager) & Rojo Gimeno, C. (Former PhD Student)
1/01/14 → 31/10/17
Project: Research

Cite this

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title = "Social psychology and biodiversity conservation in agriculture",

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T1 - Social psychology and biodiversity conservation in agriculture

AU - Wauters, Erwin

AU - D'Haene, Karoline

AU - Lauwers, Ludwig

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N2 - We investigate farmers’ intentions to apply biodiversity conservation practices from psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 106) in Belgium, analyzed using confirmatory factor analyses and path analysis. Results show that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community.

AB - We investigate farmers’ intentions to apply biodiversity conservation practices from psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 106) in Belgium, analyzed using confirmatory factor analyses and path analysis. Results show that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community.

M3 - Paper

T2 - 14th EAAE Congress: Agri-Food and Rural Innovatrions for Healthier Societies (2014)

Y2 - 26 August 2014 through 29 August 2014

ER -

Social psychology and biodiversity conservation in agriculture

Abstract

Conference

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Projects

AHE: Animal health economics

Cite this