Unraveling relevant factors for effective on farm demonstration: the crucial role of relevance for participants and structural set up

Yiorgos Alexopoulos, Eleni Pappa, Eleni Perifanos, Fleur Marchand, Hanne Cooreman, Lies Debruyne, Hannah Chiswell, Julie Ingram, Alex Koutsouris

Research output: Contribution to journalA1: Web of Science-articlepeer-review

Abstract

Purpose: The paper focuses on exploring the influence of structural and functional characteristics of demonstrations on their
effectiveness.

Design/Methodology: In the framework of AgriDemo-F2F project, we analysed the responses to 345 post-demonstration
questionnaires filled out by the attendees of 31 demo events held in 12 EU countries. Factor analysis was employed and on a
subsequent step a linear regression to predict general effectiveness.

Findings: Results indicate that the very first steps in the organisation of on-farm demonstration are of critical importance
for the successful delivery of their objectives, particularly decisions relating to relevance to farmers’ needs and the
structure of the event. Moreover, the paper offers first evidence that when/if on-farm demonstrations are appropriately structured and delivered they can meet their objectives regardless of the status and strength of the corresponding AKIS.

Practical implications: Demonstration organisers should take special care with regard to the relevance of the topic and the group (demonstrator and attendees) as well as of the structure of the event. Theoretical implications: The various elements influencing the success of on-farm demonstrations are examined together and ranked.

Originality/Value: The study generates important (theoretical and practical) insights concerning the success of a widely used
technique of advisory/extension services, that is on-farm demonstrations, based on a large data-set from demonstration
events through out Europe
Original languageEnglish
JournalJournal of Agricultural Education and Extension
Volume27
Issue number5
Pages (from-to)657-676
Number of pages20
ISSN1389-224X
DOIs
Publication statusPublished - 5-Sept-2021

Keywords

  • B410-agricultural-hydrology
  • On farm demonstration
  • structural characteristics
  • functional characteristics
  • effectiveness
  • peer-to-peer learning
  • quantitative analysis

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