Consumer perception and communication on welfare in organic laying hen farming

Jasper Heerkens, Frank Tuyttens

    Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureC1: Artikels in proceedings van wetenschappelijke congressen, die niet inbegrepen zijn in A1, A2, A3 of P1

    Uittreksel

    A major reason for increased societal popularity of organic production systems is the growing general discontent with intensive farming practices. However, urbanization leads to limited knowledge of farming and farm animal welfare. Consumers believe organic farming leads to better animal welfare, although most health and welfare issues seen in conventional systems are also found in organic poultry systems. The majority of consumers do not translate attitude and good intention into action, the actual purchase of organic products. Understanding this intention-behaviour gap may lead to increased sales of organic products. Effective communication and education can create trust, added additional values and credibility, and may lead to structured perceptions, convictions, values, norms, knowledge and interests and lead to better understanding of organic farming and farm animal welfare. Merchandising strategies can reduce barriers the consumer may encounter at the moment of decision making.
    TaalEngels
    TitelTackling the Future Challenges of Organic Animal Husbandry
    EditorsGerold Rahmann, Denise Godinho
    Aantal pagina's4
    Plaats productieHamburg
    UitgeverijBraunschweig: vTI
    Datum12-sep-2012
    Pagina's75-78
    ISBN van geprinte versie978-3-86576-094-4
    StatusGepubliceerd - 12-sep-2012
    Evenement2nd IFOAM Organic Animal Husbandry Conference - Hamburg, Duitsland
    Duur: 12-sep-201214-sep-2012
    http://www.ifoam.org/events/ifoam_conferences/Animal_Husbandry_2012.html

    Trefwoorden

    • B400-veeteelt
    • biologische veeteelt

    Vingerafdruk Bekijk de onderzoeksthema's van 'Consumer perception and communication on welfare in organic laying hen farming'. Samen vormen ze een unieke vingerafdruk.

    Dit citeren