Learning through stakeholder involvement in the implementation of MOTIFS: an integrated assessment model for sustainable farming in Flanders

Integrated sustainability assessment (ISA) models can trigger change towards sustainable agriculture. This paper reports the implementation of an existing ISA model in Flanders, MOTIFS (Monitoring Tool for Integrated Farm Sustainability), in two cases in dairy farming selected from private/public accountancy/consultancy networks. Interactive learning between model developers (scientists) and model users (farmers and advisers) is examined with two objectives: first, to identify critical success factors (CSFs) for implementation; and second, to suggest improvements for MOTIFS or ways to use MOTIFS. Through a qualitative research methodology, based on open coding of data collected in farmer discussion groups, 10 CSFs are derived that are linked to the various implementation steps. Sufficient attention should be paid to attitude of model users, compatibility, data availability and user-friendliness, particularly when an ISA model is used in existing networks. Improvements in the ISA model and its use are suggested, such as more focus on the organization of the discussion sessions. Training of advisers, enhancement of their facilitation skills, involvement of experts and a thorough planning of sessions are suggested for MOTIFS to become more effective in supporting learning and sustainable farm management.