Marketing animal welfare as a quality characteristic of milk

Sophie de Graaf; Jo Bijttebier; Ludwig Lauwers; Filiep Vanhonacker; Wim Verbeke; Frank Tuyttens

Marketing animal welfare as a quality characteristic of milk

Vertaalde titel van de bijdrage: Het vermarkten van dierenwelzijn als productattribuut van melk

Sophie de Graaf, Jo Bijttebier, Ludwig Lauwers, Filiep Vanhonacker, Wim Verbeke, Frank Tuyttens

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › C3: Congres abstract › peer review

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To stimulate the dairy industry to address welfare problems in dairy cattle, it is not only important that the evaluation of welfare is valid, but also that the welfare monitoring process meets various needs such as communication to the consumer, or acceptability by the farmer and the industry as a whole. Therefore, we started a study in 2012 (until 2016), named MELKWEL, with the aim to evaluate opportunities for using animal welfare as a selling proposition in milk marketing strategies. The study involves consumers, farmers and retailers in the research process.

Vertaalde titel van de bijdrage	Het vermarkten van dierenwelzijn als productattribuut van melk
Oorspronkelijke taal	Engels
Titel	6th Boehringer Ingelheim Expert Forum on Farm Animal Well-Being
Editors	Laurent Goby
Aantal pagina’s	3
Volume	6
Plaats productie	Ingelheim am Rhein
Uitgeverij	Boehringer Ingelheim
Publicatiedatum	7-jun.-2013
Pagina's	17 - 19
Publicatiestatus	Gepubliceerd - 7-jun.-2013
Evenement	Boehringer Ingelheim Expert Forum - Bilbao, Spanje Duur: 7-jun.-2013 → 7-jun.-2013 http://www.farmanimalwellbeing.eu/

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Marketing animal welfare as a quality characteristic of milk. / de Graaf, Sophie; Bijttebier, Jo; Lauwers, Ludwig et al.
6th Boehringer Ingelheim Expert Forum on Farm Animal Well-Being. ed. / Laurent Goby. Vol. 6 Ingelheim am Rhein: Boehringer Ingelheim, 2013. blz. 17 - 19.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › C3: Congres abstract › peer review

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AU - de Graaf, Sophie

AU - Bijttebier, Jo

AU - Lauwers, Ludwig

AU - Vanhonacker, Filiep

AU - Verbeke, Wim

AU - Tuyttens, Frank

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